"Proud to manufacture the finest caviar and smoked salmon in the world" This is the title of our new campaign for 2012 and 2013.
It is quite bold as slogans go, and some would say even arrogant.
So why do we risk being perceived as arrogant?
Quite simply, when it comes to Balik salmon we have spent more than 30 years perfecting our art. We spend every day making sure we have the finest raw fish imaginable. We don’t allow the slightest imperfection in our end products and nothing leaves our production if it does not comply with our strict and extremely high quality standards.